TAG Heuer is an extraordinary company known for its exception quality of watches and chronographs. It has continually revolutionized watchmaking since its creation back in 1860 by the young man, Edouard Heuer, aged just 20 years old.

There have been major technical revolutions such as the oscillating pinion in 1887 and aesthetic revolutions embodied in iconic models such as the TAG Heuer Carrera launched in 1963. Reliable and robust, these objects are a joy to own and wear every day.


Like the race and city it's named for, the Monaco is the epitome of elegance and prestige with a vintage flair. The world’s first automatic chronograph became legendary after Steve McQueen sported it in the classic 1970 Hollywood racing film “Le Mans.” It's the ultimate watch for those living life in the fast lane. Lights, camera, ACTION!

TAG Heuer Carrera

Speed. Sweat. Strength. Jack Heuer created the Carrera watch in 1963 in tribute to the famous Carrera Panamericana auto race widely considered the most dangerous in the world. Just as exciting as the race that inspired it, the watch broke traditional watchmaking rules and was the first chronograph specifically designed for professional drivers, but perfect for speeding down the open road or cruising through daily life thanks to a more simple, more elegant, more readable design. He broke the rules of watchmaking design and TAG Heuer has been blending fashion and function ever since. The Carrera celebrates the speed demons, the risk-takers and the dreamers who race against time and never slow down.


The ultimate sports watch inspired by the aquatic world. Ever since TAG Heuer patented the first water-resistant case in 1895, they've been braving the high seas and sending divers lower and lower into the depths of the ocean, going deeper and darker from 100 to 1000 m with the Aquagraph. The Aquaracer’s unique double security clasp and unidirectional turning bezel protect you so that you can take risks and count on the ultimate precision under pressure as you dive into life.


TAG Heuer Link

Arrive on time and in style. The appropriately named TAG Heuer Link may be known for its stylish bracelet, but its shape was designed for function before fashion. It may be classy and sleek, but its "S" shape is actually what makes it so comfortable.