The California lifestyle brand ALOR is best known for its designs using colorful cable paired with 18 kt gold and diamonds.

Established in 1979 by Jack and Sandy Zemer, ALOR designs classic yet contemporary jewelry and watches for women and men. ALOR’s timeless designs are intended to be a work of art that can be worn daily.

ALOR lives by the motto, “You don’t have to be the best at everything, you just have to be the best at what you do,” and brings that ideal in to every aspect of the company from design, to customer service, to the craftsmanship of the jewelry.