Maurice Lacroix is a Swiss watchmaker renowned for blending traditional craftsmanship with bold, contemporary design. Since its founding in 1975, the brand has earned a reputation for delivering precision-engineered timepieces that balance elegance, innovation, and affordability — hallmarks of true Swiss watchmaking.

With its manufacturing facilities located in Saignelégier, Switzerland, Maurice Lacroix produces many of its components in-house, including its award-winning mechanical movements.

Maurice Lacroix offers timepieces for those who appreciate both form and function. Whether you’re stepping into the boardroom or enjoying a weekend away, a Maurice Lacroix watch makes a refined and reliable statement.